Integrating Email with Social Media

November 18th – Luncheon & Bonus Workshop

Integrating Email with Social Media
How to Use the Latest Email Tricks to Your Advantage

Speaker:
John Getze, Marketing Director, AffinityLabs & FastWeb at Monster, Inc.
Moderator:
Loren McDonald, VP, Industry Relations, Silverpop

Ask any email marketer what is the biggest key to success and they will undoubtedly say “relevance.” But in an era of rapid consumer adoption of social media and tightened marketing budgets, what can email marketers do to increase relevance and ROI? This session will outline several steps marketers can take to drive increased engagement, stand out in the inbox, and build their lists, including: using share‒to‒social links, incorporating welcome email programs, trigger‒based emails, preference centers, personality and more into your emails.

Attendees will:
Learn how to make their emails more “shareworthy” by incorporating social sharing links, viral content, user generated content, and by feeding data from social interactions back into their email program
Learn how to develop world‒class welcome emails that drive increased engagement from the start
See examples of trigger‒based and transactional emails that typically generate response rates many times that of broadcast emails
Discover the elements of a great preference center
See examples of how some companies are incorporating humor and “personality” in their emails to help capture the hearts, minds and pocketbooks of customers
Bonus Workshop: Email Deliverability

Speaker: David B. Beasley, Co founder of Beasley Direct Marketing,
and Instructor at UC Berkeley Extension

Ask any email marketer what their second biggest challenge is, and they’ll say email deliverability. Stay after lunch for this bonus workshop, where we will show you how to get your emails through spam filters. Hear how to design your emails for preview panes and blocked images. See how to make your emails appear the same in every browser. Discover the latest response optimization techniques around personalization on your email and landing pages for better click through and conversion results. And learn how to design your email for PDAs and mobile devices. Receive a 14‒page guide “How to do Your Own Email Audit” when you attend this session.

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