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Mary Ann Johnson
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- Santa Clara, CA
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Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link'…
Recently Google released their new trademark policy for the United States. This latest change has the potential to have a greater impact on PPC campaigns, which is why PPC account managers are taking notice.
This new Google trademark policy allows u…
What Is Nofollow Link Attribute?
The nofollow attribute allows the webmaster or a website owner to instruct the search engine robot not to follow/crawl the “links on a page” or “a specific link on the page”. In other words, links with Nofollow will…
100 Twitter Marketing Tips to Promote your Business
Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only…
Determine Keyword Trends Using Google Trends Application
In order to execute a successful SEO strategy for your website, it is important to know the search trend while selecting keywords for optimization. This data can be obtained from a Google appl…
YouTube has been the revolution in the Internet for sharing videos covering different topics. There are 24 hours worth of video uploaded every minute on YouTube making it the second largest search engine in the World. It has become vital for busines…
Profile Information
- Company Name
- Position2, Inc
- Company Profile
- Position2 has been a part of the social media phenomenon since its advent. We've seen social media evolve and become an established marketing discipline. Position2 has developed a proprietary methodology called 'Surround & Intent Marketing' (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behaviour that predicts intent, and drives action through a dynamic combination of search and social media marketing. For more information visit, http://www.position2.com/
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- Single
- My Website
- http://www.position2.com
Mary Ann Johnson's Blog
Anchor Text Links and its impact on Search Engine Optimization
Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link's destination. For instance:
In the above image, there are a number of anchor texts like email marketing, deliverability tools, content creation, Web analytics software, search marketing and mobile marketing. Clicking on the text “email marketing”… Continue
In the above image, there are a number of anchor texts like email marketing, deliverability tools, content creation, Web analytics software, search marketing and mobile marketing. Clicking on the text “email marketing”… Continue
Posted on November 23, 2009 at 5:00am —
Importance of social media campaign and social media strategy
If you have been following my posts, you would know that last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring your social media campaign to evaluate its effectiveness.
A Social Media Campaign should be deployed in a well planned way around your objectives or products. The key things which are cyclic in a well structured Social Media Strategy are:
Planning in advance
Designing your path
Execution
Measurement and review
S… Continue
A Social Media Campaign should be deployed in a well planned way around your objectives or products. The key things which are cyclic in a well structured Social Media Strategy are:
Planning in advance
Designing your path
Execution
Measurement and review
S… Continue
Posted on November 19, 2009 at 5:01am —
Brand keyword bidding and its impact on conversion rate
When choosing keywords for your paid search engine marketing campaign, it’s important to give careful thought to the use of corporate / brand keywords, or keywords that support your company’s brand name. Some advertisers believe that bidding on their own brand terms is a waste of money. The reason being that the user has decided to convert with the brand he searched for and it would make more sense if he did it by clicking on the natural listings. Brand keywords almost always appear at the top o… Continue
Posted on November 19, 2009 at 4:47am —
Google Trademark policy changes and its impact on PPC campaigns
Recently Google released their new trademark policy for the United States. This latest change has the potential to have a greater impact on PPC campaigns, which is why PPC account managers are taking notice.
This new Google trademark policy allows using the trademarked terms in ad creative by resellers, affiliates, aggregators, unaffiliated informational sites, sellers components, replacement & compatible parts in US market. So there will be no more whitelists or blacklists maintained by Goo… Continue
This new Google trademark policy allows using the trademarked terms in ad creative by resellers, affiliates, aggregators, unaffiliated informational sites, sellers components, replacement & compatible parts in US market. So there will be no more whitelists or blacklists maintained by Goo… Continue
Posted on November 13, 2009 at 4:07am —
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From the Gift Store
Social Oomph, formerly known as Tweet Later offers tools to help you and your business use Twitter to it's maximum effectiveness. But there are both advantages and disadvantages. Visit www.OrangeCountyAdvertiser to see if Social Oomph is right for y…
Wabi-Sabi: Always (or at Least Usually) Practice the Art of Perfect-Imperfection! at From the comfort of your home or office!
December 15, 2009 from 8pm to 9pm
I have three questions for you:
Would you like to live in perfect imperfection?
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