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All Blog Posts Tagged 'marketing' (73)

Did You Beat Your Car Today?

Perception is Reality - Marketing You know the saying, perception is reality. If you've ever railed against it, you have likely physically harmed your steering wheel by beating it so hard (and then felt guilty about it and actually apologized to the car. C'mon, you know you did. If not, you're a cold, hard-hearted person, ha ha.)

We try to rework it, to combat these "mis-perceptions" with facts and truth, but never seem to get…

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Added by Laurissa Doonan on October 26, 2012 at 9:00am — No Comments

How to Reach a Positive Marketing ROI

Sales is not a marketing strategy.



 Love Lucy - Season 3, Episode 12 - The Million Dollar Idea Anyone can get sales, but what happens if your marketing only sells your low margin products? You will loose money and those sales put you out of business.

If that doesn't make sense I suggest you go back and find the episode of I Love Lucy when Lucy and Ethel were selling salad dressing. In a very basic way the show took viewers through the…

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Added by Laurissa Doonan on September 14, 2012 at 11:28am — No Comments

Marketing to Seniors, not to Old People

(originally posted March 2012)

Over the past few decades, we have witnessed incredible advances in healthcare, medicine, and wellbeing. Combined with the longstanding trend of a growing US population, senior citizens are now the fastest growing demographic in America. In fact,…

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Added by Laurissa Doonan on August 13, 2012 at 9:50am — No Comments

Are you really connecting with your audience?

As I was going through my morning routine of sifting through news stories, industry blurbs and tidbits of stats that are driving the minds of the world today, I saw a story about a personal trainer who is purposely making himself obese.…

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Added by Laurissa Doonan on August 9, 2012 at 11:00pm — No Comments

B2B Marketing on Pinterest: What works, what doesn't?

B2B on Pinterest



The statistics, the metrics, the audience ... Pinterest is enticing for marketers, it's got us foaming at the mouth for conversions and engagement and reach. We HAVE to be there, NOW!

What are you trying to do on Pinterest? If you are trying to get leads or sales, you better be in fashion or crafts, otherwise good luck. If you're a B2B company, you…

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Added by Laurissa Doonan on August 8, 2012 at 4:00pm — No Comments

Inbound vs. Outbound Marketing

I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, but even then, that characterization is misleading. The difference between SEO and PPC alone make that invalid, but I understand the basis from where that simplicity came.

Push vs. Pull



Inbound marketing is…

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Added by Laurissa Doonan on August 6, 2012 at 11:21pm — No Comments

Quality verses Quantity Link Building

There was a time when businesses were successful based on the quality of business.  because people liked them they spread the word.  Then there were advertisers, and a good business plan,  and distribution channels.  The rise of digital marketing helps to equalize the playing field.  There is still no substitute for quality content 

Added by Vivian White on October 31, 2011 at 12:30pm — No Comments

Getting inspired

It's been a while since I have sat down and thought hard about what inspires me. At this past weekend's Cre8Camp PDX, I met with a gentlemen by the name of Paul Isakson who reminded me that there is so much more to living life than working and (as much as I hate to admit this) planning. Paul's story is one that is full of passion and that, more than really anything I can think of, is what should be the… Continue

Added by Alisha Hemmingson on September 27, 2010 at 6:43pm — No Comments

eMarketing Egypt

eMarketing Egypt is a market leader providing total internet marketing services, and the first online competitive intelligence consulting for the internet businesses in the Middle East. We provide a
wide range of emarketing services such as SEO, SEM, Viral marketing,
SMO, Banner ads and Online B2B marketing, in addition to the integrated
e-marketing consulting and Online Competitive Intelligence.

Added by eMarketing Egypt on August 24, 2010 at 6:37am — 1 Comment

Build your own B2B Prospect Lists / Mailing Lists / Email Lists from Online Business Directories

Did you know that Online business directories such as yellow pages directories, super pages directories, white pages directories, etc are fully loaded with Potential Prospects who are ready to buy your product/services. Online business directories are the right sources for building B2B lead lists / prospect lists. You can get business contact details like Company name, address, email, phone number, fax, website and other contact details. These contact details are 100% accurate and…
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Added by Joel John Fernandes on July 7, 2010 at 9:29am — 1 Comment

Move Your eCommerce to 'The Cloud' for Sales, Economy, SEO, Compliance

Taking advantage of Cloud Computing on the Internet can save your firm money, increase your sales, Enhance your position with the search engines, and help your compliance posture all in one fell swoop.





Moving your operations to 'the cloud' means taking advantage of off-site processing resources while enhancing security and compliance, and economizing on… Continue

Added by Ron Robinson on April 19, 2010 at 2:34pm — No Comments

Specialty Online Marketing and Alternative PPC Advertising

What is:

Contextual. Advertising – the targeting of relevant websites based on the page's content, keywords. • Fully transparent: know exactly where your ads will run on a specific site.

Ad Network – a method of purchasing ads across a select group of sites. Ad networks can be specialized based on demographics and by interest (contextual)



Google is the leader in search. Within Google you can target search results or the…
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Added by angela bustamante on April 13, 2010 at 4:32pm — No Comments

Considering an eBusiness? Many Successful Firms Launched in Bad Times

TechCrunch today says that

a bad economy period is the best time to start a business. Why?

I our mind, it's because you will refine your business model a little more at the beginning. They offer proof by looking back at the economic times some historically successful companies were launched.





A… Continue

Added by Ron Robinson on April 10, 2010 at 2:49pm — No Comments

Success Is The Best Revenge: Prevail in These Tough Times

Defeat the Big Government trends with a business that is recession-proof - your business.





Build online sales quickly and easily with an Search Engine Optimized (SEO) 800Cart ecommerce solution



The author is a senior executive at 800Cart Shopping Cart/SEO an advanced ecommerce…

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Added by Ron Robinson on April 9, 2010 at 5:08pm — No Comments

Why Would 50,000 Links TO Your Web Site Be Important to You?

Short reason: the more links pointing to your web site from other web sites the more you rsie in the search engines. Being number one is no longer good enough.





To advance your business, it's best if you dominate the first page of search returns with 4-7 links in the first page. When you use a cloud computing solution like 800Cart and your ecommerce solution is actually on a remote server, then two good… Continue

Added by Ron Robinson on April 5, 2010 at 2:01pm — No Comments

Twitter & Customer Service Survey (February 2010)

Summary

It's now well publicised that the rapid growth Twitter experienced during 2008 and the first months of 2009 slowed dramatically towards the end of 2009, although ending the year with 75 million user accounts. Twitter activity, on the other hand, grew from 5,000 tweets per day in 2007 to 300,000 by 2008 and 2.5 million tweets per day in 2009. Figures released by Twitter in February 2010 registered 50 million… Continue

Added by Carrington Malin on April 2, 2010 at 5:53am — No Comments

Low Cost Lead Generation - 3 Mistakes To Avoid

The best low cost lead generation system is to harvest the leadsyourself. The most successful marketers conduct their own leadgeneration programs through their websites. However, to succeed in thisautomated lead generation, there are 3 common mistakes to avoid. Understand that you have 7 short seconds to convert your visitors into

sales leads by inducing them to subscribe to your newsletter at the opt-in page. The 3 common mistakes that internet…
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Added by Michael Donovin on March 30, 2010 at 8:12pm — No Comments

Poor Compliance Posture Could Ax Your Online Business

Some merchants have an uneasy feeling that this thing they have been hearing about, PCI DSS, is going to encroach on their business and have an effect on their profits. They are right and 2010 is when it happens. July, 2010 to be exact. 800Cart makes PCI DSS compliance easy. The good news is that if you do not yet know about PCI compliance and you are using 800Cart, you are already compliant. However, if you are using a solution that stores… Continue

Added by Ron Robinson on March 24, 2010 at 4:45pm — No Comments

Your Personal Obama Smackdown: Deprive Big Government of Tax Revenues While Improving Your Own Revenues

One businessman I visit with regularly put it most succinctly: 'If all

of the US's 130 million taxpayers would take the normal tax credits and

deductions of about $4k they would get in the first year for starting a

micro-business, they would instantly deprive the government of $552 billion

(over half a trillion!) dollars in tax revenue. My question is: why isn't

everyone who believes in this country starting a tiny business? With such

sudden and huge fall in… Continue

Added by Ron Robinson on March 16, 2010 at 5:29pm — No Comments

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